MCCS

Marine Corps Community Services (MCCS) oversees the retail, dining, fitness, and family services that support Marines and their families on military bases around the world. MCCS partnered with Accenture to overhaul its brand architecture, creating a more cohesive experience across these services.

As a graphic designer on the cross-functional team, I helped roll out the new brand system across the retail environment, including GSD (Get Stuff Done), a Marine-facing endorsement brand used throughout the space. Working within the established identity, I designed graphics for signage, wayfinding, and in-store communications, selected imagery from the Marines’ photo library, and helped lay out the brand guidelines alongside strategists, environmental designers, and brand designers.