MCCS

Marine Corps Community Services (MCCS) is the organization behind the on-base retail, fitness, dining, and family services that support Marines, their families, and retirees at over 2,250 facilities worldwide.

MCCS partnered with Accenture on a brand architecture overhaul to bring more clarity, consistency, and personality to the experience of being a Marine on base. As the graphic designer on a cross-functional team of strategists and environmental designers, I helped develop the brand playbook that defined standards for existing and new brands across the system, and contributed to the launch of GSD (Get Stuff Done), a Marine-facing endorsement brand. The work spanned brand identity, retail signage, in-store environmental graphics, and editorial layouts for the playbook itself.