Dash

Sprint partnered with Accenture to explore Dash, a proposed mobile experience designed to make switching wireless carriers feel more engaging and approachable. The experience aimed to create a more playful, interactive, and sustainable alternative to traditional carrier onboarding.

As the visual designer on the project, I designed the physical SIM onboarding experience, exploring a range of formats through paper prototypes before developing a package made from plantable seed paper. The personalized kit incorporated the customer’s SIM card and activation materials into packaging that could be planted rather than discarded. I also developed a series of playful illustrations for the onboarding experience, which inspired the development team to incorporate more illustration throughout the proposed Dash app.