ALEXION
motion // illustration
Alexion Pharmaceuticals develops therapies for people living with rare diseases. As part of a patient education initiative, Alexion partnered with Accenture to create instructional materials that clearly demonstrated the preparation and administration of a weight-based IV medication.
Working from written clinical instructions, I developed the storyboard and visual approach for a step-by-step instructional video, determining how to communicate each stage of the process visually. I then created the vector illustrations and animated the final piece, guiding healthcare professionals and caregivers through medication preparation, syringe setup, infusion pump operation, and administration.