Prose
illustration // motion // social
Prose is a custom haircare brand that creates personalized formulas tailored to individual hair needs. Inspired by that focus on personalization, I created something custom for the brand: a hand-illustrated paper dollhouse that opens to reveal a series of girls moving through their own self-care routines, each featuring different Prose products. I illustrated and filmed the piece, incorporating hand-cut Prose products as interactive elements, then brought the scenes to life through motion and edited them into a short film.
A behind-the-scenes Reel documenting the project reached 286K views, 13.7K likes, and nearly 900 shares on Instagram, generating inbound interest from several brands.
