NASA

NASA is the United States' space and aeronautics agency, leading research and exploration from Earth to deep space.

NASA partnered with Accenture on a collaborative research project to help internal teams generate new project ideas with broader public impact, beyond their traditional space-focused work. Working alongside Accenture strategists and NASA engineers who developed the research methodology, I designed a four-poster series that translated the methodology into a visual system. Using NASA's red, white, and blue palette alongside schematic-style diagrams, the series communicated concepts like adopting a needs-based perspective, using generative methods for problem discovery, choosing the right opportunities, and identifying actionable facets to tackle in parallel. The posters were meant to engage, educate, and reinforce the methodology across the organization.